Why Pharmaceutical Packaging Suppliers Must Think Beyond the Box

by | Mar 14, 2017 | Packaging

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Consumers for urgent pharmaceutical products may not be over concerned about the environmentally friendly options for the custom printed boxes, but when they return to purchase goods when they have time to browse, the thought behind sustainability may help provoke their decisions to purchase or refuse an item.

Tradition Versus the Modern Requirements

From the moment a pharmaceutical company begins to make decisions to plan for custom printed boxes, they are expected to think of the transparency that is required throughout the entire packaging process.

Traditionally, it was the content of the pharmaceutical supplies that was the only important element of interest. In modern times, the customer is interested in the source of the packaging material, the methods used to print the display boxes, and all packaging should be sourced from sustainable materials.

The modern customer requires the minimum amount of packaging around their product. As you approach the need for new custom printed boxes, it is no longer only the visual appeal that sells the product, which means that designers can consider smaller and stronger packaging to ensure the product is safe.

Pharmaceutical companies are required to meet certain industry, government and consumer laws which describe their safety regulations. The purchaser requires the standards to be met and for the packaging to meet modern environmental proposals.

When pharmaceutical companies require an upgrade to their printed boxes or are preparing for a new product launch, there are several conversations to be held with packaging solution companies to find the best balance to meet all the necessary criteria.

When the packaging designers know they must begin by using eco-friendly materials throughout, the challenge is to find the best ways to present the boxes, through printing processes that bring less harm to the environment than traditional varieties.

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